# Automation Guide

## [13 Examples of Lead-Generating Testimonial Pages From Brands We Love](/content/13-examples-of-lead-generating-testimonial-pages-from-brands-we-love/index.html)

### Necessary Cookies

- **Cookie**: __cf_bm  
  **Duration**: 30 minutes  
  **Description**: Cloudflare bot management cookie used to distinguish humans from bots.

- **Cookie**: _cfuvid  
  **Duration**: Session  
  **Description**: Cloudflare cookie used to apply rate-limiting rules per visitor.

- **Cookie**: cf_clearance  
  **Duration**: 1 year  
  **Description**: Cloudflare Turnstile cookie storing the result of a passed challenge on protected forms.

- **Cookie**: wfwaf-authcookie  
  **Duration**: Session  
  **Description**: Wordfence Web Application Firewall cookie set for authenticated/protected actions to verify the user.

- **Cookie**: cookieyes-consent  
  **Duration**: 1 year  
  **Description**: Stores the visitor cookie-consent preferences set via the CookieYes banner.

### Functional Cookies

- **Cookie**: invotime  
  **Duration**: Session  
  **Description**: Invotime chat/booking widget identifier used to maintain the chat session state. Verify exact key in browser.

### Analytics Cookies

- **Cookie**: _ga  
  **Duration**: 2 years  
  **Description**: Google Analytics — distinguishes unique visitors by assigning a randomly generated client ID.

- **Cookie**: _gid  
  **Duration**: 1 day  
  **Description**: Google Analytics — distinguishes users and stores information about how visitors use the site.

- **Cookie**: _gat  
  **Duration**: 1 minute  
  **Description**: Google Analytics — used to throttle the request rate, limiting data collection on high-traffic sites.

- **Cookie**: _ga_R2PMZDF9ZY  
  **Duration**: 2 years  
  **Description**: Google Analytics 4 (G-R2PMZDF9ZY) — persists session state for the GA4 property.

### Advertisement Cookies

- **Cookie**: _fbp  
  **Duration**: 3 months  
  **Description**: Facebook Pixel — stores and tracks visits across websites to deliver and measure ads.

- **Cookie**: fr  
  **Duration**: 3 months  
  **Description**: Facebook — encrypted Facebook ID and browser ID used for ad delivery and retargeting.

- **Cookie**: _gcl_au  
  **Duration**: 3 months  
  **Description**: Google Ads conversion linker — stores ad-click information to attribute conversions.

- **Cookie**: IDE  
  **Duration**:  
  **Description**: Google DoubleClick — used to register and report a user's actions after viewing/clicking an ad for ad effectiveness.

- **Cookie**: test_cookie  
  **Duration**: 15 minutes  
  **Description**: Google DoubleClick — used to determine whether the browser supports cookies.

- **Cookie**: bcookie  
  **Duration**: 1 year  
  **Description**: LinkedIn — browser identifier cookie used to enable ad and social functionality.

- **Cookie**: lidc  
  **Duration**: 1 day  
  **Description**: LinkedIn — used for routing and to facilitate data-center selection.

- **Cookie**: UserMatchHistory  
  **Duration**: 30 days  
  **Description**: LinkedIn Ads — used for ID synchronization and retargeting.

- **Cookie**: li_sugr  
  **Duration**: 3 months  
  **Description**: LinkedIn — browser-ID matching cookie used for advertising probability.

- **Cookie**: AnalyticsSyncHistory  
  **Duration**: 30 days  
  **Description**: LinkedIn — stores information about the time a sync took place with the lms_analytics cookie.

- **Cookie**: VISITOR_INFO1_LIVE  
  **Duration**:  
  **Description**: YouTube — estimates user bandwidth and is used to serve and measure ads on embedded videos.

- **Cookie**: YSC  
  **Duration**: Session  
  **Description**: YouTube — registers a unique ID to keep statistics of videos the user has seen.